It’s hard to believe but it has been almost two years now since MilkCrate grew into a customizable solution for large groups (like big companies) to engage an audience of hundreds or even thousands of people in trackable, engaging challenges for good. And in that time, it’s been my job to get the word out about what we do and why it matters – both to raise investor money and also to generate new business for the company. So I put together a pretty nifty presentation that I love to tweak and beautify almost every time I present at a conference or convention. And there’s this one slide in particular I’ve been using from a study I found to explain our client base that said “75% of the S&P 500 are reporting on Sustainability or Corporate Social Responsibility“. And for a long time I was really happy to throw that stat out there and watch people’s faces light up in surprise and delight. Businesses are investing serious resources in tracking their impact? Who knew! Certainly not the mostly older investors from more old-school business backgrounds that I met with – so it was incredibly useful to show them in cold hard data that this was the new normal for modern big business.

But lately I’ve been wondering what was happening with the CSR trend over the last few years since the chart I had ended in 2014. After almost two years of using that slide, I realized it was a bit out of date! So I asked Weston from our team to do a little digging – and he found the updated research results have only gotten better with time! The Governance & Accountability Institute team found that in 2016 82% of the S&P 500 are reporting on Sustainability – up 7% since 2014. The trend is only getting better and this is great news. The more pressure that stakeholders like customers, employees and investors put on companies to do well by doing good, the bigger this number will get.

Now of course the next step in reporting on sustainability is then doing a better job on actually doing sustainability and reporting on those results. This is where MilkCrate really shines for our corporate clients. If you happen to work for a company that cares about impact and wants to motivate and track employees doing good and being more sustainable – then consider sharing us with them as a possible solution. You can also get in touch directly with us at! Keep pushing your companies to find ways that they can grow their impact, and of course track it.

Morgan Berman

Author Morgan Berman

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