At MilkCrate, we empower our clients to track and grow their impact. Whether it’s big corporations engaging employees in sustainable lifestyle choices or nonprofits helping youth participate in cultural programming – our platform can be customized to engage and track any individual behavior for large groups. Why? Because we believe the potential to create a better future is in all of us.

MilkCrate’s platform enables people — employees of corporations, members of nonprofits, students and staff at schools as well as tenants in real estate communities — the chance to make collective impact by incentivizing and tracking behavior on the individual level.

The History: From pivots to progress!

September 2013

Launched MilkCrate Philly, the company which started as Morgan’s thesis project for her Master’s Program at PhilaU.


August 2014

Launched a crowdfunding campaign via Indiegogo, raised $20,000, and released the first version of our consumer app, which served users like a green Yelp.

October 2014

Competed for investment and pitched MilkCrate on stage at the Forbes Under30 Summit as part of the Pressure Cooker Competition.

Winter 2014

Established the MilkCrate brand and ditched “Philly” from the name with plans to go national. The milk crate became our official logo.

Spring 2015

Evolved to My MilkCrate to alleviate confusion for users navigating app stores. (Thanks to everyone who downloaded our app and not the $2.99 app that helps organize your music collection.)

July 2015

Our CEO was invited to the White House with 44 other sustainability leaders to discuss climate change.

October 2015

Recognized throughout the city and earned awards like “Startup of the Year” at the Young Philly Leads Awards, hosted by Forbes and Young Involved Philadelphia.

September 2015

Expanded our database of businesses in order to launch Denver, Asheville and Boston with support from the Sustainable Business Network.

February 2016

Scored a sweet deal for ads atop a Philly hybrid taxi fleet.

June 2016

Became a Certified B Corp as a result of meeting strict social and environmental standards.

August 2016

Introduced our first client, Philadelphia University, to the new platform.

January 2017

Established a formal relationship with Comcast, our first major corporate client.

Meet the Team

morgan milkcrate

Morgan Berman

The Boss

Born and raised in Philadelphia, Morgan is a multidisciplinary designer whose mission is to promote sustainable design and weave it into the fabric of daily life. She completed her Masters of Science in Sustainable Design at Philadelphia University, where she focused on interactive and industrial design within the broader context of sustainability. Prior to her work as a sustainability advocate and designer, she worked as a researcher at the University of Pennsylvania and as an educator/advocate in women’s health.

Bienvenido Bueno

Data Co-op

Meet Bienvenido Bueno: or should we say “Welcome Good.” Ben, as he’s commonly called, says “ if being an Asian with a Spanish name who only (fluently) speaks English isn’t confusing enough.” Ben currently studies Computer Engineering at Drexel University and assists MilkCrate with content management and data. Ben says technology has many applications, and he’s drawn to utilizing it when he’s confident it’s making a difference in the world

Maram Mousmoush

Student Ambassador

Maram serves as MilkCrate’s first student ambassador. Originally from Charleston, West Virginia, Maram received her undergraduate degree in interior design and business. Her interest in sustainability grew from her early studies and she’s currently expanding her love and knowledge of sustainability at Philadelphia University, where she is pursuing a Masters in Sustainable Design. As a student ambassador, she will help the team promote MilkCrate for Communities at Philadelphia University.

Meet Chelsey!

Chelsey Smith

Content + Customer Success

Chelsey Smith was born and raised in Cape May County, NJ and has a BFA in Musical Theatre from Shenandoah Conservatory (VA). After performing professionally for a few years and some other very long stories cut short, she decided to change her path and lifestyle and became passionate about pursuing a career in sustainability. She is currently working on her Master’s in Sustainable Design at Philadelphia University and had the privilege of studying CSR practices in Copenhagen, Denmark for an amazing few weeks as part of her degree. Chelsey is thrilled to be able to turn her studies into actions here at MilkCrate. She currently lives with her awesome husband and two fur-babies just over the Walt Whitman Bridge in Collingswood, NJ.


Grace Connolly

Communications Co-op

Grace, our Communications Co-op, was born in China, adopted by an American family, and then came to the states where she was raised in West Chester, Pennsylvania. Currently Grace is attending Drexel University where she originally studied engineering before switching to a path in marketing. This is her third year at Drexel and her second co-op, but her first experience with MilkCrate. Outside of school she enjoys drinking coffee, watching Gilmore Girls, and crocheting.

John Moore

Board Member

John Moore serves as president of Investors’ Circle Philadelphia and managing partner of Robin Hood Ventures and supports MilkCrate as one of our lead investors and board members. His passion for social impact has recently led him to help found Impact PHL, a group with a mission to increase investment in impact companies and organizations in Greater Philadelphia.

Shu Li

Design Co-op

Shu Li, a student of Drexel University, is on co-op with MilkCrate for the next six months. Shu came to the United States from Chengdu, China, the biggest city in Southwest China and the home of the giant panda. She moved here for a bachelor’s degree in communications in 2013 with little experience speaking English or living alone. Overcoming these challenges, she found her real passion, graphic design, and transferred to the Westphal College of Media Arts and Design her sophomore year.

Greta Shanley

Content Intern

Greta, a rising senior at Saint Joseph’s University, was born and raised in Williamstown, Massachusetts before moving to West Chester, Pennsylvania with her family in 2009. She is currently studying managing human capital and has taken an interest in employee engagement and human resources. The community she has found at Saint Joe’s has inspired her to continue engaging and building communities in her daily life. In her free time she enjoys spending time with her foodie parents experimenting in the kitchen, taking bike rides and dancing to Beyonce with her friends, and channeling her inner grandma by knitting colorful hats and headbands.

Outline of a Headshot

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What’s it like to join the MilkCrate team?

Just ask the CEO herself…

“like getting into  jiu jitsu” (a recent activity she’s actually started. Beware.)
“…scary, bloody, painful, thrilling, and a strong bonding experience.”

“…maybe leave out ‘bloody.’”

Morgan Berman, founder of MilkCrate

Our Values

Above all else, we are a group of passionate, agile and often crazed humans. Each move is in pursuit of creating sustainable and equitable communities everywhere. Can you dig it? Beyond our mission, we’ve established a set of values here at MilkCrate — and we do our best to live by this creed.

Adventure is out there, and we chase it.
This thing takes guts. Have courage.

Do the Ramen Noodle Hustle.
We are limber, resilient, and resourceful. To serve our mission we learn quickly and act responsively.

Blinders off.
Free to roam the wild, we lend our skills and time when needed. If it’s not your strength then it’s someone else’s. Find them.

Do or do not; there is no try.
We hold ourselves fiercely accountable to our culture and our mission.

Mirror mirror on the wall…
We seek the truth, we tell the truth. We are reflective and constructively critical with each other and the outside world.

Certified B Corporation

MilkCrate is B Corporation Certified.
{{hold for cheers}}

B Corps are for-profit companies certified by the nonprofit B Lab that meet rigorous standards of social and environmental performance, accountability, and transparency.

Why did we become a B Corp?
Our relationship with the B Movement started years before we were ready for certification. As one of our first partners, B Lab provided us with a list of all the businesses that had met their rigorous criteria so that we could help share them with our users.

Now we are proud to say we’ve joined the ranks of our Better Business idols like Etsy, Patagonia and Ben & Jerry’s — and some others in our own backyard, like United by Blue and Azavea. What these companies (and MilkCrate!) have in common is a dedication to a triple-bottom-line of people, planet and profit.

What does this mean?
We have taken the B Corp Impact Assessment, and, based on our company’s policies and practices, we scored above the required 80 points to qualify for certification. We earned points for things like volunteering, donating our services, and buying locally.

The Inclusive Economy Challenge:
Part of being a B Corp is always looking to do more, to be better. Recently, B Labs issued an invitation to all of its certified companies to take part in The Inclusive Economy Challenge. It suggests that companies set goals and improve on 3 or more inclusion metrics in the B Impact Assessment over the next 12 months. Read how we chose to get involved here.

We are hiring…

Business Development Manager


MilkCrate, a mission-driven, B-Corp Certified company that builds technologies to support and grow sustainable communities seeks a business development manager.

We are a multi-disciplinary team of designers, engineers, and sustainability nerds who collaborate closely with each other to create the most innovative, usable, and lovable way to live more sustainably and locally.

MilkCrate has built an enterprise platform that measures and grows a community’s social and environmental impact.

This person will work collaboratively with our CEO to bring in new corporate, academic, and nonprofit clients. We have great clients in each of these categories and a robust pipeline to pursue. You will have ownership of the sales cycle from outbound prospecting, to presenting to potential clients, managing contract closings as well as ongoing retention and growth of clients.


  • Someone who takes great pride in their professional work
  • Entrepreneurial mindset and ability to hustle
  • Experience with CRM systems
  • Desire to innovate and improve on unsatisfactory functions or processes
  • Critical eye and friendly nature
  • Proficient in MS Office (Excel, Access, Word etc.) and comparable Google services
  • An analytical mindset with problem-solving skills
  • Excellent communication and collaboration skills
  • Detail oriented


  • Fast paced and flat startup culture
  • Strong ethical and values driven company
  • Pet friendly office (we don’t have anyone doing this yet but it is encouraged)
  • Positive, warm work environment with regular spontaneous dancing and chocolate eating
  • Flexible office hours/partial work from home available
  • Downtown office location (easy and accessible via public transportation) with bike storage and a park across the street for warm weather team picnics


Base salary of $40K plus commission (can be split between cash and equity). Plus all the snacks you can eat. Equity available after 45 days; will have starting percentage and opportunity to earn additional equity based on tenure and performance.

To apply, please send a resume and a summary of your interest in working for MilkCrate to